Marketing and branding have changed drastically in the last decade. Today, customers are more likely to watch a video than check a billboard on the highway, but one aspect remains absolutely consistent – visual representation. Your company must be presented in the right way, and for that, you may have to consider hiring corporate photographers.
The term “corporate photography” may seem like buzzword, but the jobs that these professionals do demand attention. The need for professional headshot photographers has increased considerably, and most businesses would pay the price asked for. So, does your company need a corporate photographer? Here are some quick things to know.
Benefits at a glance
When you are getting headshots and portraits clicked, you have to be 100% sure that these images and photos come together to create a cohesive look for your brand, and that’s what corporate photographers specialize in. They don’t just use DSLR cameras, but also use proper equipment and gear to make the photos stand out. The price they charge includes the cost of setup and post production work, so in a way, it is not much to pay. From asking your team to pose to suggesting lighting changes, outfits and other tricks, they do it all. The expanse of corporate photography is huge, and most companies that deal in such services have all the resources that businesses may need for branding.
Is corporate photography expensive?
It truly depends on what you are looking for, but for headshots, you can expect to pay around $100 per person, while for corporate portraits, the costs are around $200 per person. It also depends on the number of people you want to cover in a project. For bigger volume, you can always haggle and get a better deal. The price paid for corporate photography is always worth considering because you would be spending on the brand rather than people. From the management’s perspective, people are being recognized for the work they do, and that’s a great way to motivate your team.
If you want to make the most of corporate photography, always select a service that’s reliable and known. You may want to check the range of work they have done, ask for samples and references, and get an estimate in advance. Always ensure that you have authority to approve or reject the work they have done, because it is all about your brand that deserves the best.